Implement the three - product strategy to improve the supply level of the textile industrySince the reform and opening up, China's textile industry has developed rapidly and become the world's largest producer, consumer and exporter of textiles. The textile industry has played an important role in creating jobs, improving people's lives and promoting social and economic development. First, the textile industry is an important force for steady growth and development.In 2015, the added value, main business income and total profit of China's textile industry accounted for 5.9%, 6.4% and 6.1% of the national industry, respectively, and occupied an important position in the manufacturing industry.Second, the textile industry is a major force for people's livelihood and employment.In 2015, nearly 10 million people were employed in textile enterprises above the scale. In addition, a large number of small and medium-sized enterprises provided a large number of jobs, and promoted agricultural planting and commercial employment.Third, the textile industry is the leading force in expanding domestic demand and promoting consumption.In 2015, the retail sales of textiles and clothing above designated size reached 1.35 trillion yuan, accounting for more than 10% of the total retail sales of goods above designated size.At present, e-commerce is developing rapidly, the first category of online retail goods is clothing.Fourth, the textile industry is the main force to increase exports and create foreign exchange. China's textile and apparel exports are sold all over the world, and textile and apparel exports account for 37.4% of the global textile and apparel trade.In the 20 years from 1996 to 2015, the net foreign exchange earnings of textiles and clothing reached US $236.678 billion, accounting for 71% of the state's foreign exchange reserves at the end of 2015.Textile clothing is a necessity of life, is the carrier of civilized etiquette, is also the embodiment of cultural creativity.Through the integration of national traditional culture and fashion creativity, a number of brands have been brought to the international fashion stage and played an important role in enhancing cultural confidence and inheriting national culture. Development opportunities First, the upgrading of the consumption structure provides a new market space for the development of the textile industry.At present, China's per capita GDP exceeds us $8,000, and a middle class with great consumption potential is emerging.More than 200 million people are over the age of 60, and the two-child policy has been fully implemented.The living standards of urban and rural residents will be improved, the consumption structure will be upgraded, and the consumption of clothing and home textiles will maintain a steady growth.With the increase of investment in urbanization construction, infrastructure construction, environmental governance, health care, safety and protection, industrial textiles will continue to maintain high growth.The implementation of the Belt and Road Strategy is conducive to the further development of China's textile and apparel international market. Second, a new round of scientific and technological revolution and industrial reform provide important support for textile innovation and development.The extensive application of new technologies such as the Internet, big data and cloud computing is leading to major changes in the development concept, technology system, manufacturing model and supply chain of the manufacturing industry.New forms of business such as online crowdsourcing, long-distance collaboration and scale customization are emerging, and the integration of information technology and the textile industry will promote better product quality, higher production efficiency, shorter industrial processes and more convenient consumption.In recent years, the application of textile industry information technology has made obvious progress, e-commerce has been widely used, many brand enterprises use big data analysis, optimize product production organization.The deep integration of the textile industry and the new generation of information technology has brought broad space for innovative development and is also improving the overall development level of the textile industry. Third, the implementation of the spatial distribution strategy of economic regions provides new opportunities for optimizing the allocation of resources.The implementation of the three development strategies of One Belt And One Road construction, beijing-tianjin-hebei coordinated development and Yangtze river economic belt construction will create new space and provide new opportunities for the coordinated development of the textile industry.The 65 countries along the One Belt And One Road route have a total population of 4.4 billion and a total economic volume of about 21 trillion us dollars, accounting for 63% and 29% of the world's total, respectively. Most of them are developing countries. There is a broad prospect for mutually beneficial cooperation in the textile industry, which is conducive to promoting China's textile industry to make better use of the two markets and two kinds of resources. Fourth, comprehensively deepening the reform and opening up to create a better environment for the development of the textile industry.Since the 18th National Congress of the COMMUNIST Party of China (CPC), the comprehensive deepening of reform has yielded initial results. A series of reforms, such as streamlining administration and delegating power, fiscal and taxation, finance and pricing, are closely related to the textile industry.With the deepening of the reform, it is expected that financing difficulties and expensive financing will be alleviated, institutional transaction costs of enterprises will be reduced, and the development environment of the real economy will also be improved. We will implement the three-product strategy In 2015, Chinese citizens made 120 million overseas trips and spent 1.5 trillion yuan overseas, among which shopping consumption accounted for more than 50% of overseas consumption. The category of shopping has shifted from mainly purchasing luxury goods and high-end brands to high-quality and cost-effective daily necessities. Among them, clothing is also a major category of overseas shopping. In the final analysis, there are three main reasons why consumers choose to go overseas for shopping. First, from the perspective of consumers, there is still a gap between the varieties, quality and brands of domestic consumer goods and those of developed countries. The cost performance of goods and the credibility of merchants are also issues of concern to consumers.In the past, it was not convenient to go abroad, and cross-border e-commerce had not yet emerged. Therefore, these contradictions and problems were covered up and did not appear so prominent.In recent years, with the economic integration and the application of Internet technology, we live in a global village, where consumers can choose and compare goods from all over the world, and naturally they love the goods with good quality and low price.Second, from the perspective of the industry itself, it also reflects that the pace of adjustment and upgrading of the consumer goods industry, including the textile industry, lags behind the pace of upgrading the consumption structure.We have the world's largest industrial scale, but the effective supply of high-end products is insufficient;We have relatively advanced manufacturing capacity, but the innovation and design capacity is not strong;We have omnipresent light textile enterprises, but have not yet formed indomitable well-known brands.Third, from the perspective of the market environment, the cost of breaking the law is low, the cost of abiding by the law is high, and the phenomenon of bad currency driving out good currency still exists, which leads to the lack of innovation ability and motivation of many production enterprises. Counterfeiting, copying and imitation damage the market environment and hinder the innovation development of the industry.There are still many areas and links that need to be strengthened and improved, such as intellectual property protection, business environment, market supervision and commercial circulation. As for the problems in the development of consumer goods industry, the CPC Central Committee and the State Council attach great importance to them. In this year's Government Work Report, Premier Li Keqiang proposed to encourage enterprises to carry out personalized, customized and flexible production, foster a spirit of craftsmanship that strives for perfection, and increase varieties, quality and brand creation.On May 26, the General Office of the State Council issued several Opinions on Carrying out the Special Action to Create a Favorable Market Environment for The Consumer Goods Industry, which is the action guide for promoting the supply-side structural reform in the consumer goods industry under the new Normal of the economy.The Opinions set forth the main objectives, tasks and safeguard measures for carrying out the special action on consumer Industry and third Products in the next five years to create a favorable market environment. First, the general goal and specific goals in four aspects are defined by 2020.The second is to put forward 12 main tasks of increasing variety, improving quality and creating brand.The third is to put forward 7 safeguard measures.We will carry out a special campaign to create a favorable market environment for the consumer goods industry.We must adhere to the three basic principles. First, we must ensure market players and government support, stimulate enterprise vitality and creativity, and foster a level playing field.Second, we will continue to improve supply and work hard at both ends to promote both supply and demand upgrading.Third, we will continue to pursue innovation-led and coordinated development, improve the incentive mechanism for innovation, improve the industrial chain, and promote the intensive, efficient and coordinated development of the consumer goods industry. Several Opinions is an important measure to promote the supply-side structural reform of consumer goods industry.Supply-side structural reform mainly includes the following five tasks: reducing overcapacity, reducing excess inventory, and strengthening excess inventory. The focus of the consumer goods industry is to strengthen areas of weakness.Therefore, the Opinions cover two aspects. First, we will carry out a special action on the third product of the consumer goods industry to strengthen weak links and raise the supply capacity and level of medium and high-end products.Second, to create a good market environment, which is the guarantee of the special action of the Third Product, the implementation of this work will help enterprises to reduce costs.Enterprises are the main body of carrying out the special action of the third product, and the government should vigorously promote the creation of a good market environment. The implementation of the three-product strategy will be a key task of the textile industry during the 13th Five-Year Plan period.There are four main contents: to improve the textile industry standard system, improve the quality assurance ability, optimize the product supply structure, and vigorously promote the brand construction. (China Industry News)
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